What is a Cookie?
A cookie is a small text file, downloaded onto a device when the user accesses a website. Cookies allow a website to recognise a user’s device (e.g. IP address).
Cookies allow us to provide the best possible experience when using our website. For example:
• They help our website to function
• They enable our website to remember your preferences
• They allow us to continuously improve your experience
• They allow us to make our marketing more efficient
First party cookies
First party cookies are the ones that we use on our website that are controlled by us. There are two main types of cookies on our site:
Session cookies are stored in temporary memory and are not retained after the browser is closed. Session cookies do not collect information from the user’s computer. They allow us to recognise your device when you move from page to page within our site and that any information you enter is remembered.
Persistent cookies are stored on a user’s device until they expire or until the user deletes the cookies. Persistent cookies are used to collect information about the user, such as web browsing behaviour or user preferences. They allow us to recognise you as a unique visitor to our website so that we can tailor content to match your interests or allow us to remember you have an account, so you don’t need to log in each time you visit.
Expiry on persistent cookies
Our expiry time on persistent cookies is 3 weeks 2 days, or, if you select the ‘remember me’ setting when you log in on our website, this will increase to 3 months. After this time, you will be treated as a new user.
Third party Cookies
These are cookies that are set by external providers on our site.
Measuring website usage
We use Google Analytics software to collect information about how you use our site. We do this to help make sure the site is meeting the requirements of its users by providing relevant information on our most popular pages and to tailor our marketing.
We use the information provided by Google Analytics to gain insight into:
• The pages you visit on our site
• How long you spend on each of the pages
• How you got to the site
• What device you use to consume content on our site
• What you click on while you’re visiting the site
• Whether you have visited us before or are new
Google Analytics does not collect personally identifiable information. We have restricted Google from tracking your full IP address via a process known as IP Masking. Please review Google Analytics details on safeguarding your data
You can opt out from Google Analytics tracking via your browser privacy settings or by using a browser add-on
Tracking email opens
We use a third-party marketing automation tool to send our marketing emails. Our emails contain a small tracking file that tells us whether our emails have been opened and verify any clicks to our website linked within the email.
We may use this information to determine which of our emails are more interesting to recipients and query whether those that don’t open are receiving the correct content or should be receiving the emails at all.
If you do not wish your clicks to be recorded, you should read the email in plain text or with images disabled.
Turning Cookies Off
You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies. Doing so however will likely limit the functionality of our site and others. Here are some links you may find useful: